Skinnycat Creative adds branding assignment.

"Dealing with Skinnycat in the creative process, design, coordination and production of an image, collateral and advertising was truly a delight. A brand new company without a clear image, we needed a partner like Skinnycat to help us every step of the way. They produced, without a doubt, some of the best hospitality collateral I have ever seen. Better yet, Skinnycat delivered it all in a timely and cost-effective fashion."
- Peter Kirk, General Manager, Clarion Nantasket Beach Hotel

The upscale Clarion Nantasket Beach Hotel opened its doors in July, 2001. Adjacent luxury apartments and conference center open in Spring, 2002. A new and prominent presence on the Nantasket shoreline, the Clarion needed an image to set it apart and marketing to attract the clientele it required for success.

Skinnycat Creative developed a brand identity that focused on the hotel's most competitive advantage: - Location. South of Boston on Nantasket Beach in Hull, the Clarion is the only property of its kind to boast a beachfront address. A full three miles long, Nantasket Beach provides the ideal retreat. The marketing materials that Skinnycat created include a logo, stationery, collateral, advertising, tradeshow displays and Web site - which can be viewed at www.nantasketbeachhotel.com.

Skinnycat Creative once again teams with Siros Restaurants.

"Skinnycat has done fantastic work for Siros. They really understood my personality and style and created the perfect look for my business. Skinnycat did it all: Our logo and identity, signage, menus and billboards. They worked closely with me to learn everything about my business - they even consulted with me on the decor of my latest restaurant."
- Kristie Henriksen, Proprietor, Siros Restaurants

Siros Restaurants -a family of three successful Italian eateries on the South Shore - is opening its fourth restaurant in Hull, MA. Siros once again tapped Skinnycat Creative to handle all design work involved in the launch of its newest restaurant this summer, Siros Beachside.

Kris Henriksen, Proprietor, first worked with Christine Rosecrans, founder of Skinnycat Creative, over 8 years ago when the Marina Bay location opened in 1993. Ms. Rosecrans explains, "It's so great to establish a close and ongoing relationship with clients like Siros Restaurants. We really do work as a team. Experiencing every facet of Siros' business was crucial in the success of our designs and creative work. We've heard nothing but positive feedback from Siros' customers and staff."

Slow economic times offer savvy companies more opportunites.

A recent Wall Street Journal article highlights what most marketing strategists and advertisers already know: A slow economy offers companies opportunities to strengthen their brand by expanding their reach.

Skinnycat Creative is ideally positioned to help companies leverage the opportunities a slow economy provides with a business model that succeeds not only in good times, but especially during leaner periods. Named for its anti-"Fat Cat" philosophy, Skinnycat saves companies the bloated fees, stifling processes, big budget minimums and high overhead costs most big-name advertising agencies pass on to their clients. Because Skinnycat knows that in today's ever-fluctuating economy, organizations need to work lean and mean.

This belief is shared by David D'Alessandro, chief executive of John Hancock Financial Services, who "thumbs his nose at rivals who have slashed advertising budgets because of the economic slowdown." Quoted in the July 17 issue of the Wall Street Journal, D'Alessandro calls his budget-slashing rivals "penny wise and pound foolish' ".
Often times, organizations panic and cut spending at the first sign of a slow down. But according to the Wall Street Journal, brand-focused CEOs agree that companies that don't devote enough attention to maintaining the health and strength of their brands during economic downturns, risk falling behind once a recovery occurs.

That's why companies should take a look at Skinnycat Creative - the lean and mean marketing alternative offering sound strategies that are sure to strengthen a business' brand. With Skinnycat Creative, companies will benefit from solutions with the kind of style and substance that gets a business noticed and makes a big impact in the marketplace.