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Branding & Strategy
The upscale Clarion Nantasket Beach Hotel opened its doors in July, 2001. Adjacent luxury apartments and conference center are on schedule to open in Spring, 2002. A new and prominent presence on the Nantasket shoreline, the Clarion needed an image to set it apart and marketing to attract the clientele it required for success.

Skinnycat Creative developed a brand identity that focused on the hotel's most competitive advantage: - Location. South of Boston on Nantasket Beach in Hull, the Clarion is the only property of its kind to boast a beachfront address. A full three miles long, Nantasket Beach provides the ideal retreat. "Out of the blue" became the driving concept behind Skinnycat's strategy. Both design and copy reflect the unexpected surprises and delightful extras that grace every visitor's experience.

"Dealing with Skinnycat in the creative process, design, coordination and production of an image, collateral and advertising was truly a delight. A brand new company without a clear image, we needed a partner like Skinnycat to help us every step of the way. They produced, without a doubt, some of the best hospitality collateral I have ever seen. Better yet, Skinnycat delivered it all in a timely and cost-effective fashion."
- Peter Kirk, General Manager, Clarion Nantasket Beach Hotel